Wednesday, July 18, 2018

First mover doesn’t succeed unless its also best mover

The conventional wisdom is that first to market can establish a stronghold in the market, a first mover advantage, making it difficult for later entrants to capture market share. However, a first mover advantage is never a sure thing. Being a first mover at the expense of being the best mover will often lead to a competitive disadvantage. Continue reading

View full post on White Hutchinson

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!