Monday, October 22, 2018

It’s no longer about targeting the middle class

Back at the end of the 20th Century when indoor family entertainment centers (FECs) first took off, they targeted the middle class as their primary customer. Society has changed a lot since then. . . The middle class is no longer the target market of choice for location-based entertainment (LBE) of all types, including what [...]

Don’t Wake the Baby! Why You Should Be Letting Your Kids Sleep Longer

Sleep Turbo-Charges the Brain As the mother of four children I have lived through sleepless nights, toddlers who no longer nap – those precious moments when I could use the bathroom and open the mail without a “helper”, and now – teenagers whose circadian rhythms tell them to live like vampires. Sleep – the constant [...]

Do Longer School Days Equal Smarter Kids?

Or Are We Just Self-Destructing? If the nation’s children aren’t succeeding in school, it means they need more time in school. Such is the position of Education Secretary Arne Duncan, who said that he supports the adding of hundreds of hours to academic calendars. A pilot project which will encompass 20,000 students across several states [...]