Saturday, August 18, 2018

It’s no longer about targeting the middle class

Back at the end of the 20th Century when indoor family entertainment centers (FECs) first took off, they targeted the middle class as their primary customer. Society has changed a lot since then. . . The middle class is no longer the target market of choice for location-based entertainment (LBE) of all types, including what [...]

Advertisements Targeting Children: Are They All Bad?

I just found this video below and couldn’t help but re-post it for you to see. It’s called “Consuming Kids: The Commercialization of Childhood” and seeks to blame advertising for many of the problems that children in our society are showing today. And if you take the argument all by itself, then maybe they’re right.  [...]